[Book] 文案就該這樣寫！

http://www.books.com.tw/exep/prod/booksfile.php?item=0010369730

最近在 “麥克兄” 的推薦下看了一本有關文案的書, “文案就該這樣寫！” 看了快一半多, 覺得重點只有三個問題.

1. 你為何會買 – Why?
2. 這個商品帶來甚麼好處 -”Benefit” ?
3. 使用過的感覺是 -”Feedback”

我覺得都是圍繞著 “Value ” 在玩. 第一, “你為何會買” 其實就是期望的value. 第二, “這個商品帶來甚麼好處” 是實際的 value. 三, “使用過的感覺是 ” value 產生的 emotional value.

我也一直在想 YourAd的 “Value” 到底是?

一個由 “你” 的參與所產生的 Value. 不在是 “點子” 而是實施的 Value

From Web Cloud to Gold 從網路雲到黃金 ! update Jan 15

How to refine web content to YourAd material?

1. Using the content ranking from high traffic filter site, digg, del.icio.us, and so on to distill the content for particular topic. Then, highlight the topic in those contents.
2. Focus on the up-trending websites on a popular website. EX: The official website for American Idol

Implmentation todo:

• Digg, Del.icio.us API
• PHP + Python
  • Use PHP to derive the web pages
  •  Python to handle date from APIs

How to connect supply and demand?

1. Advertiser(demand) posts the requirement with “tag” or classified “Categories,” YouAder(Supply) improvises and develops a suitable content for it. Demand pushes Supply
2. YouAder(Supply) improvises and develops a creative content, which is centered a slogan like “Just Do It.” Then, advertiser(demand) hurts youraders’ contents to suit their requirements.